Popularizing health knowledge scientifically and improving people’s health literacy level is one of the most economical and effective measures to improve people’s health level. In carrying out health science popularization work, public hospitals, as the main force of popular science, have some problems, such as lack of enthusiasm of medical staff, unfamiliarity with new means and laws of communication, too professional output and poor popularization effect. In recent years, West China Hospital of Sichuan University has taken the “West China Hospital Popular Medicine Readings” as the popular science brand, and through creating management mode, innovative creation mode, strengthening continuous training and system construction, it has formed a health science brand and explored a set of reproducible long-term mechanism for health science popularization. This article deeply analyzes the problems faced by public hospitals in developing health science popularization work, taking the work mode and achievements of West China Hospital as an example, and explores a new way for other public hospitals, especially small and medium-sized public hospitals, to develop health science popularization work.
Citation：
ZHENG Yuan, LIU Qin. Construction and application of health science popularization model in public hospitals under the background of omni-media: taking the practical experience of science popularization in West China Hospital of Sichuan University as an example. West China Medical Journal, 2022, 37(9): 1365-1370. doi: 10.7507/1002-0179.202108302
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Copyright © the editorial department of West China Medical Journal of West China Medical Publisher. All rights reserved
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- 1. 健康中国行动推进委员会健. 健康中国行动(2019—2030 年): 总体要求、重大行动及主要指标. 中国循环杂志, 2019, 34(9): 846-858.
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- 3. 郑念. 我国科普人才队伍存在的问题及对策研究. 科普研究, 2009, 4(2): 19-29.
- 4. 朱怡芯. 短视频 APP 的运营研究—给予抖音与快手的对比. 南昌: 南昌大学, 2019.
- 5. QuestMobile 研究院. QuestMobile 中国移动互联网 2021 半年大报告. (2021-07-27)[2021-08-01]. https://www.questmobile.com.cn/research/report-new/164.
- 6. Keller KL. Strategic brand management. 4th ed. Englewood Cliffs NJ Prentice Hall, 2013: 157-182.
- 7. 曲盛妍. “小叙事”的“大传播”: 网络短视频研究. 长春: 吉林大学, 2019.
- 8. 王大鹏, 李振道. 关于科普人才科普能力建设的几点认识. 天津科技, 2021, 48(6): 1-4.
- 9. 张丽红. 网络视听节目应有底线思维. 中国广播电视学刊, 2021(6): 11-13.
- 10. 马骁. 健康教育学. 2 版. 北京: 人民卫生出版社, 2004: 89.
- 11. 赵大伟. 互联网思维—独孤九剑. 北京: 机械工业出版社, 2016: 57.
- 12. 郑源, 周亮, 刘沁. 自媒体在公立医院对外宣传工作中的运用实践与思考. 华西医学, 2020, 35(12): 1518-1521.
- 13. 杜彤. 湖北省科普工作实施效果评价研究. 武汉: 华中师范大学, 2017.
- 14. Lockwood T. Design thinking: intergrating innovation, customer experience, and brand value. New York: Allworth, 2019: 99-155.
- 15. 全国干部培训教材编审指导委员会办公室. 应急管理体系和能力建设干部读本. 北京: 党建读物出版社, 2021: 298.
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